Many of us make assumptions about how people use social media and who uses it, which could affect how we approach digital advertising marketing campaigns.
For instance, many people have suggested that Twitter is a dying platform. While it is true that the total number of monthly active users has decreased in the past, Twitter is still the third or second most popular social media platform among people over 35 in the UK.
According to the most recent Of com Media Use and Attitudes study, people between the ages of 35 and 54 use this platform more than Facebook and Instagram. However, it is their second most popular platform among people over the age of 54.
In addition, according to income categories A (Upper Middle Class), B (Middle Class), and C1 (Lower Middle Class), Twitter ranks third among social media platforms after Instagram and Facebook.
So, can we really say that Twitter is going away, or are we making assumptions that are unfair and unhelpful?
Discernments directed by age
The discernments we draw around stages are in many cases shaped by the most dynamic clients. According to the findings of the Of com study, younger adults, specifically those between the ages of 16 and 24, use social media and online communication platforms the most.
On normal this age bunch utilize 8.7 different internet based correspondence stages, and they were more probable than normal to utilize a considerable lot of these destinations or applications consistently.
As a result, they represent a larger and more engaged user base on these platforms and are frequently regarded as the trendsetters by which many marketers determine their target audiences.
Because of this, many brands’ newest digital marketing campaigns are increasingly focusing on emerging platforms like Instagram and TikTok, which are more popular with this age group. After all, you want your campaign to be seen by as many people as possible, right?
On track
In the event that we see proficient help firms, for example, bookkeepers, specialists and monetary consultants, who is their essential crowd?
Before choosing which platforms to devote more time, effort, and resources to, this is the most important question that needs to be answered.
The decision-makers and wealth generators are the majority of businesses. It is much more likely that these people will have particular characteristics in a typical household or business, especially in terms of age, professional standing, and socioeconomic class.
Any paid or organic digital marketing campaign you run will only be as successful as the demographics you choose to target. These variables don’t and, please, ought not be founded simply on presumptions.
For instance, if we were to inquire of leaders of professional services firms regarding the typical age of UK business owners, many of them would respond with ages greater than 45.
We realize that this will generally be the situation as we have requested this from a considerable lot of our clients and had a comparable reaction.
Be that as it may, this isn’t upheld by the latest information, which proposes the typical age of an entrepreneur in the UK is 33 and for all organizations, both enormous and little, it is 40.
Based on their higher income, the data frequently indicate that they belong to the A, B, or C1 socioeconomic demographic.
Therefore, rather than assuming that Twitter is not a useful platform when developing a campaign, as has been suggested in the past, we should incorporate it into a strategy because it is the third most popular web design sutton coldfield website among this group.
It is clear that making assumptions can have a negative effect on your marketing strategy, so it is important to do research and be curious.
Additionally, the report demonstrates the significance of reviewing and adapting your social media strategy. Young adults of today will be leaders and entrepreneurs of tomorrow.
Is your social media strong enough to handle the shift to other platforms and the preference for new media, like animations, videos, and audio?